The Importance of Queue Management Strategies
 
Queue management is the heart of your contact center. When queue management works, your contact center is a healthy organization that represents your company in a positive light; but when queue management fails, your contact center is infected with the “contact center disease” – hold time.
 
Extended hold time leads to:
  • Customer dissatisfaction and defection (churn)
  • Low service levels and high abandonment
  • Decreased contact center efficiency
  • Increased telecom expenses
  • Employee dissatisfaction and turnover

The traditional response to hold time problems – adding staff to meet customer demand – is too costly in today’s economy, and even then may not provide optimal service during unexpected call volume increases.

You can avoid contracting the “contact center disease” by implementing an intelligent Queue Management Strategy. When you successfully manage your queues, you will increase customer satisfaction and reduce your contact center costs.

 
The Virtual Hold Solution
 
Virtual Hold is a suite of queue management solutions forming the nucleus of a Queue Management Strategy that provides better customer experiences while improving contact center operations.
 
Virtual Hold Concierge provides intelligent queue management during your contact center’s peak times by saving the customer’s place in line with a virtual placeholder and calling him back when it’s his turn to speak with an agent. Whether it is an unexpected spike in call volume (from service interruptions or special promotions) or a seasonal volume increase, Concierge helps manage peaks with reduced staffing requirements.
 
Virtual Hold Rendezvous provides options for times when receiving service “a few minutes later” is not convenient for your customer – or your contact center. Rendezvous allows customers to schedule an appointment to speak with an agent for up to seven days in the future – at a time that’s convenient for both of you. By providing a variety of scheduling options for customers, you can actually change your call volume patterns by pushing calls into times that are more suitable for contact center operators.With Concierge and Rendezvous working together, you can create a Queue Management Strategy that educates and empowers customers with flexible options for managing their experience. You earn customer loyalty by showing respect for their valuable time.
 
Virtual Hold Callflow Example
 
The Virtual Hold system is designed to work alongside an ACD. During times of peak call traffic, Virtual Hold intercedes and informs the customer of the current Estimated Wait Time. It promises a return call in the same amount of time as if he remained on the line holding for an agent. When the customer chooses the Virtual Hold option, the system collects his name and phone number, then disconnects the call and inserts a virtual placeholder (with his information) into the ACD queue to reserve his place in line.

As the agent queue is worked off, the system begins to make outbound return calls at the rate in which agents become available. When a return call is answered, the system plays a reconnection script that informs the answering party of the origin and intent of the call. To ensure that the system gets the intended party on the line, the script includes a voice file with the customer’s name, spoken in his own voice. In addition, the script requests that a key be pressed on the phone’s touch-tome pad when the intended party is on the line. Upon pressing the key, the call is transparently routed to the next available agent. The return call takes place in the same amount of time as if the customer had remained on hold. If the estimated time of the return call is not convenient for the customer, Virtual Hold also offers the option of scheduling an appointment with an agent at a later, more convenient time.

With the WebConnect module, Virtual Hold provides your online customers with these same options. Customers visiting your Web site can click on a link to start WebConnect. Depending on queue conditions, the customer will receive a return call either immediately or when he is next in line to be connected with an agent. Instead of waiting on hold, your customer is free to continue browsing your Web site. WebConnect requires no agent desktop software and allows agents to handle Web customers in exactly the same manner that they handle other calls – eliminating the need for specialized agent groups, additional training, and costly software for handling e-mail and/or live chat. Voice calls and Web requests are managed in a unified queue, offering convenience and elevated service to customers in both channels.

 
Virtual Hold Technology System Integration Process
 
There are four aspects of system integration. They are: Discovery, Server Setup, ACD Setup, and Testing.

Discovery: A Virtual Hold Technology (VHT) Business Applications Engineer (BAE) investigates the configuration of your contact center environment. It starts with a site survey to uncover the unique details of you center. These may include special routing, CTI applications, reader boards and reporting. VHT has developed adapters to various contact center technologies such as the Cisco® ICM and Genesys® CTI to ensure that these complementary technologies work together smoothly. If your contact center environment contains a homegrown application, VHT works with you to develop a custom adapter. During this phase, you and your BAE will identify resources, create task lists and distribute instructional documentation. Once the BAE has designed the correct queue management solution and communicated it to you, he continues to manage the project to its successful completion.

Server Setup: You are responsible for procuring, setting up and supporting your own Windows 2000 servers. The BAE provides a list of hardware and software requirements. The number of servers required is based upon the capacity of the system. Typically, the Virtual Hold system requires one QueueManagement server, which houses the application software, and one QueueInfo server, which houses the historical database and EyeQ Web-based management and reporting system. Because EyeQ is Web-based, no desktop client software is required. VHT provides the Intel®/Dialogic® digital T1 circuit cards for your IT staff to install in the QueueManagement server. You are also responsible for procuring, installing and supporting third party software; the BAE provides a detailed list of all required third-party software, which includes the operating system, database and remote access software. Finally, your IT staff places the servers on the correct Local Area Network identified in the Discovery phase. Once you have successfully completed the server setup and provided a method of remote access, a VHT Installation & Support Engineer loads and configures the Virtual Hold software.

ACD Setup: VHT integrates to the following ACDs:

  Avaya Definity® G3
  Aspect CallCenter®
  Nortel Meridian® with Symposium®
  Rockwell FirstPoint Contact Enterprise®
  Siemens Hicom®
  and others


As part of the Discovery process, the BAE reviews the hardware and software requirements of the ACD. For each ACD there are two points of connectivity: the line-side T1 connection and the telephony event collection link. The T1 connection provides a voice path to the Virtual Hold system so that the customer’s return call information can be collected. Since this is a line-side digital connection configured as tie lines or as a hunt group, no additional Telco services are required. The BAE provides you with the name and part number of the digital T1 interface card required for your ACD. In order to keep track of customers’ places in queue, Virtual Hold requires a data link connection to the ACD’s network interface card for telephony event collection. The BAE provides a site preparation guide specific to each ACD that outlines exactly how to configure these voice and data connections as well as how to create and modify ACD routing tables.

 
Testing: Your BAE helps you build a test environment that includes a queue, an agent and an external phone number that routes to the queue. We ask you to review and approve a test plan called the System Acceptance Test (SAT) before testing begins. The SAT evaluates features, functionality, reporting, callflow and integrations to ancillary technologies. Your BAE performs the SAT together with you on-site. While on-site, the BAE trains members of Your contact center’s management team on using EyeQ. Once the system performs to your satisfaction, we ask you to sign an installation acceptance document authorizing Go-Live.
 
Virtual Hold Technology Professional Services
 
When VHT develops a business case for you, we provide far more than just a list of our features, benefits and prices. We perform a detailed analysis of your contact center that touches on many aspects of your business. Our goal is to present an objective and thorough examination that helps identify existing and potential issues. Our recommendations are focused on managing the customer experience. Our mission is to help turn your current customers into long-term, loyal customers while reducing your contact center’s operational costs.

We measure our success by your success, which is why we are dedicated to follow-up. On a proactive basis, we prepare detailed performance reports to help optimize the performance of your Queue Management Strategy and measure your ongoing Return on Investment. Our goal is to continuously offer assistance that helps grow your business.
 
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Copyright 2004 Virtual Hold Technology LLC®  Virtual queue callback technology protected under U.S. Patents 5,627,884; 6,563,921 and other patents pending.