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| The
Importance of Queue Management Strategies |
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Queue management is the heart of your contact
center. When queue management works, your contact center is
a healthy organization that represents your company in a positive
light; but when queue management fails, your contact center
is infected with the “contact center disease”
– hold time.
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| Extended hold time leads to: |
- Customer dissatisfaction and defection (churn)
- Low service levels and high abandonment
- Decreased contact center efficiency
- Increased telecom expenses
- Employee dissatisfaction and turnover
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The
traditional response to hold time problems – adding
staff to meet customer demand – is too costly in today’s
economy, and even then may not provide optimal service during
unexpected call volume increases.
You
can avoid contracting the “contact center disease”
by implementing an intelligent Queue Management Strategy.
When you successfully manage your queues, you will increase
customer satisfaction and reduce your contact center costs. |
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| The
Virtual Hold Solution |
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| Virtual
Hold™
is a suite of queue management solutions forming the nucleus
of a Queue Management Strategy that provides better customer
experiences while improving contact center operations. |
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| Virtual
Hold Concierge™
provides intelligent queue management during your contact
center’s peak times by saving the customer’s place
in line with a virtual placeholder and calling him back when
it’s his turn to speak with an agent. Whether it is
an unexpected spike in call volume (from service interruptions
or special promotions) or a seasonal volume increase, Concierge
helps manage peaks with reduced staffing requirements.
Virtual
Hold Rendezvous™
provides options for times when receiving service “a
few minutes later” is not convenient for your customer
– or your contact center. Rendezvous allows customers
to schedule an appointment to speak with an agent for up to
seven days in the future – at a time that’s convenient
for both of you. By providing a variety of scheduling options
for customers, you can actually change your call volume patterns
by pushing calls into times that are more suitable for contact
center operators.With Concierge and Rendezvous working together,
you can create a Queue Management Strategy that educates and
empowers customers with flexible options for managing their
experience. You earn customer loyalty by showing respect for
their valuable time.
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Virtual Hold Callflow Example |
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The Virtual Hold system is designed to
work alongside an ACD. During times of peak call traffic,
Virtual Hold intercedes and informs the customer of the current
Estimated Wait Time. It promises a return call in the same
amount of time as if he remained on the line holding for an
agent. When the customer chooses the Virtual Hold option,
the system collects his name and phone number, then disconnects
the call and inserts a virtual placeholder (with his information)
into the ACD queue to reserve his place in line.
As the agent queue is worked off, the system begins to
make outbound return calls at the rate in which agents become
available. When a return call is answered, the system plays
a reconnection script that informs the answering party of
the origin and intent of the call. To ensure that the system
gets the intended party on the line, the script includes
a voice file with the customer’s name, spoken in his
own voice. In addition, the script requests that a key be
pressed on the phone’s touch-tome pad when the intended
party is on the line. Upon pressing the key, the call is
transparently routed to the next available agent. The return
call takes place in the same amount of time as if the customer
had remained on hold. If the estimated time of the return
call is not convenient for the customer, Virtual Hold also
offers the option of scheduling an appointment with an agent
at a later, more convenient time.
With the WebConnect™
module, Virtual Hold provides your online customers with
these same options. Customers visiting your Web site can
click on a link to start WebConnect. Depending on queue
conditions, the customer will receive a return call either
immediately or when he is next in line to be connected with
an agent. Instead of waiting on hold, your customer is free
to continue browsing your Web site. WebConnect requires
no agent desktop software and allows agents to handle Web
customers in exactly the same manner that they handle other
calls – eliminating the need for specialized agent
groups, additional training, and costly software for handling
e-mail and/or live chat. Voice calls and Web requests are
managed in a unified queue, offering convenience and elevated
service to customers in both channels.
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Virtual Hold Technology System Integration Process |
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There are four aspects of system integration.
They are: Discovery, Server Setup, ACD Setup,
and Testing.
Discovery: A Virtual Hold Technology
(VHT) Business Applications Engineer (BAE) investigates the
configuration of your contact center environment. It starts
with a site survey to uncover the unique details of you center.
These may include special routing, CTI applications, reader
boards and reporting. VHT has developed adapters to various
contact center technologies such as the Cisco®
ICM and Genesys® CTI to ensure
that these complementary technologies work together smoothly.
If your contact center environment contains a homegrown application,
VHT works with you to develop a custom adapter. During this
phase, you and your BAE will identify resources, create task
lists and distribute instructional documentation. Once the
BAE has designed the correct queue management solution and
communicated it to you, he continues to manage the project
to its successful completion.
Server Setup: You are responsible
for procuring, setting up and supporting your own Windows
2000 servers. The BAE provides a list of hardware and software requirements.
The number of servers required is based upon the capacity
of the system. Typically, the Virtual Hold system requires
one QueueManagement™
server, which houses the application software, and one QueueInfo™
server, which houses the historical database and EyeQ™ Web-based management and reporting
system. Because EyeQ is Web-based, no desktop
client software is required. VHT provides the Intel®/Dialogic®
digital T1 circuit cards for your IT staff to install in the
QueueManagement server. You are also responsible for procuring,
installing and supporting third party software; the BAE provides
a detailed list of all required third-party software, which
includes the operating system, database and remote access
software. Finally, your IT staff places the servers on the
correct Local Area Network identified in the Discovery phase.
Once you have successfully completed the server setup and
provided a method of remote access, a VHT Installation &
Support Engineer loads and configures the Virtual Hold software.
ACD Setup: VHT integrates
to the following ACDs:
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Avaya
Definity® G3 |
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Aspect CallCenter® |
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Nortel Meridian® with Symposium® |
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Rockwell FirstPoint Contact Enterprise® |
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Siemens Hicom® |
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and others |
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As
part of the Discovery process, the BAE reviews the hardware
and software requirements of the ACD. For each ACD there
are two points of connectivity: the line-side T1 connection
and the telephony event collection link. The T1 connection
provides a voice path to the Virtual Hold system so that
the customer’s return call information can be collected.
Since this is a line-side digital connection configured
as tie lines or as a hunt group, no additional Telco services
are required. The BAE provides you with the name and part
number of the digital T1 interface card required for your
ACD. In order to keep track of customers’ places in
queue, Virtual Hold requires a data link connection to the
ACD’s network interface card for telephony event collection.
The BAE provides a site preparation guide specific to each
ACD that outlines exactly how to configure these voice and
data connections as well as how to create and modify ACD
routing tables.
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Testing:
Your BAE helps you build a test environment that includes
a queue, an agent and an external phone number that routes
to the queue. We ask you to review and approve a test plan
called the System Acceptance Test (SAT) before testing begins.
The SAT evaluates features, functionality, reporting, callflow
and integrations to ancillary technologies. Your BAE performs
the SAT together with you on-site. While on-site, the BAE
trains members of Your contact center’s management team
on using EyeQ. Once the system performs to
your satisfaction, we ask you to sign an installation acceptance
document authorizing Go-Live. |
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Virtual Hold Technology Professional Services |
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When VHT develops a business case for you,
we provide far more than just a list of our features, benefits
and prices. We perform a detailed analysis of your contact
center that touches on many aspects of your business. Our
goal is to present an objective and thorough examination that
helps identify existing and potential issues. Our recommendations
are focused on managing the customer experience. Our mission
is to help turn your current customers into long-term, loyal
customers while reducing your contact center’s operational
costs.
We measure our success by your success, which is why we are
dedicated to follow-up. On a proactive basis, we prepare detailed
performance reports to help optimize the performance of your
Queue Management Strategy and measure your ongoing Return
on Investment. Our goal is to continuously offer assistance
that helps grow your business.
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| Click
here
to download a pdf of this white paper. |
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Copyright
2004 Virtual Hold Technology LLC® Virtual queue
callback technology protected under U.S. Patents 5,627,884;
6,563,921 and other patents pending. |
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